WhatsApp Ads in Status and Channels: What to Expect

The company's decision to add ads in WhatsApp comes amid rumours of Meta's plans to monetize the platform.

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WhatsApp Ads in Status and Channels: What to Expect

What are WhatsApp Ads in Status Update?

CEO Will Cathcart revealed that WhatsApp has more than 2 billion users worldwide. Including advertising aligns with the company's strategy to diversify its revenue streams and improve user experience.

Contrary to previous statements, Cathcart emphasized that ads appearing in statuses and channels do not interfere with the main message inbox. The standard recommends focusing on public service broadcasts and group chats in these segments.

In addition to speculation about ads, WhatsApp is actively testing new features, including the development of voice messages and stickers. Recommended features include pausing, resuming audio recording, and adding stickers to voice messages. These developments aim to make voice messages more dynamic and add creativity to conversations.

The proposed implementation of ads and feature enhancements reflects WhatsApp's commitment to improving its monetization strategy while prioritizing user satisfaction. Despite potential concerns about the impact of advertising on content flow and user engagement, WhatsApp aims to strike a balance by exploring innovative revenue models.

The company's approach is to increase performance and attract new customers, while carefully evaluating the potential benefits and risks of displaying ads across all locations and channels. The final decision is crucial in shaping WhatsApp's momentum in the dynamic messaging landscape.

Why is WhatsApp showing ads?

WhatsApp has denied the reports that it is considering placing ads on WhatsApp for apps on its platform. The move, which aims to increase revenue from the messaging service, is said to have caused internal divisions at parent company WhatsApp Meta. With more than two billion monthly active users, WhatsApp is the world’s largest messaging app.

How does WhatsApp makes money?

And yet, WhatsApp offers this service for free. This begs the question - how does the big one make money?

Well, WhatsApp wasn’t always free.

Some countries offer an annual subscription option in which users pay 99% of the fees after a one-year free trial.

Did anyone even pay for it? Yes, 700 million people did. In 5 years.

That all changed when Facebook came out with its big one.

The proposed acquisition is worth Rs 19 billion.

700 million people paid the price.

So how does WhatsApp make money now?

WhatsApp Business – API for businesses to interact with their customers, provides tools to track and measure business intelligence.

WhatsApp Pay is a free chat payment system that allows users to make transactions through WhatsApp. Even in Brazil, those companies charge 3.99%. However, the system has yet to gain currency in India.

Stealthy clicks on WhatsApp ads – Facebook and Instagram companies add “send message” buttons to their ads that take you directly to the WhatsApp chat instead of the landing page. 

This is one of the ways Facebook uses WhatsApp to increase its revenue. How much money WhatsApp makes from platforms with these is unknown, but with the growing number of users and Zuckerbergs, the revenue potential looks great.

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